Wednesday 6 February 2013

The first 2013 Google Panda update is here



Well the Google Panda updates are still rolling in as Google stays determine to weed out low-quality websites from the search results, and provide users with the best content available and possible.

This Panda update will affect 1.2% of English speaking queries.

If, after today you start seeing a dramatic decrease in your website rankings and traffic, you may have been affected by this update.

If the opposite is true for you, there's a chance you've been bumped up because your competitor fell or because your website is considered higher quality than some of the other sites in the results.

Google's aim at high quality sites

In case it's a mystery to you, the reason Google and other search engines are so concerned about the quality of websites, is because the quality of a website to a user reflects back onto the search engines.

An easy example of this is if someone finds a website through Google search, then purchases a product or service on the site using their credit card and later finds out their credit card was compromised after using it on the site in question.

In the end, the person could end up being a user that resents Google for showing them search results that lead to them having your credit card scammed.

That's just one scenario, there are many other potential possibilities.

So with that in mind, give your website a once or twice-over and even get an SEO to take a look at it for you just to ensure everything is in tip top condition.

Google provided a great quality checklist in the link I added above so check that out and make sure your website is treating users like it's supposed to.

0 comments:

Post a Comment

Twitter Delicious Facebook Digg Stumbleupon Favorites More